Note paper graphic: iStockphoto / chictype
How successful was your last exhibit? Did you meet your goal? Did you even have a goal? If not, how do you define success?
The sad fact is that less than 25 percent of exhibitors bother to set goals, yet it’s fairly easy to do. There’s no one right answer — you must figure it out for yourself based on a number of factors. Yes, you have to do your homework!
Photo by: International CES
Once again there’s good news coming out of Vegas — this week’s International CES has once again broken records in number of exhibitors and net square feet of space. Attendance is on track to exceed 150,000.
Every year, the mammoth show draws lots of attention from both the trade show industry and the mainstream media. So here are just a few of the articles that have popped up around the Web about various aspects of this year’s show:
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Posted by : Marlys Arnold
The Exhibit Marketers Café is sponsoring a free teleclass to help exhibit managers develop an effective strategy for their upcoming trade shows.
“GPS Your 2013 Exhibit Marketing” is scheduled for 1 PM CST on Wednesday, January 16. Attendees will learn systems and tips for:
- Setting goals and selecting shows that align with them
- Projecting a budget that maximizes ROI
- Evaluating booth display options and selecting the appropriate vendors
- Selecting, educating, rewarding and inspiring booth staff
- Teaming up with show management to increase visibility
This is a preview of
Exhibit Marketers Café Offers Free Teleclass: “GPS Your 2013 Exhibit Marketing”
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Read the full post (249 words, 1 image, estimated 1:0 mins reading time)
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Posted by : Marlys Arnold
Interview with Marlys Arnold, ImageSpecialist from Bill Sell on Vimeo. The discussion includes tips for media relations, booth staff behavior, partnering with show management, sustainability and more.
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Permanent link to this post (80 words, estimated 19 secs reading time)
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Posted by : Marlys Arnold
Prefer to listen to this article? Just click on the play button at the bottom of this entry!
Earlier this month, my husband came home from work and asked if I’d seen that day’s Dilbert cartoon about trade shows. When I said no, he presented me with a copy of the comic strip. If you haven’t seen it, here’s the link to read it online before we continue with the analysis.
