Trade Show InsightsNews, tips & tools to expand your knowledge of exhibiting

In virtually every industry there are a wealth of opportunities for continuing education – in fact, it’s a primary focus of any association conference. Yet the CEIR report “How the Exhibit Dollar is Spent” states that only 1 percent of an average trade show budget is spent on educating exhibitors, even though a different CEIR study states that trained exhibitors are 68 percent more effective.

So why all the disconnect over education?

In this free webinar hosted by TSNN on April 17 at 1 PM (Eastern Time), show organizers and exhibitors will learn:

Photo: BizArt

Back in 1936, when Dale Carnegie published his famous How to Win Friends and Influence People, he shared a list of six ways to make people like you:

1. Be genuinely interested in them.
2. Smile.
3. Remember the importance of a person’s name.
4. Be a good listener.
5. Talk about the other person’s interests.
6. Make the other person feel important.

It seems there are winners all around the trade show world these days. The Expo Group announced their Show Manager of the Year (SMOTY) award winners, who will be honored at the 3rd Annual TSNN Awards Gala in Louisville next month. Winners represent a wide range of shows, from dentistry to plastics.

In related news, the International Association of Exhibitions and Events (IAEE) has announced their top picks for public events in 2012. Those consumer show winners — which include Earth Day Dallas, the Abilities Expo, and a series of boat shows — will be honored at IAEE’s Expo! Expo! in Orlando this December.

Photo: iStockphoto / franckreporter

With the arrival of Labor Day Weekend in the U.S., it’s an indication that the seasons are about to change. And while some people are happier about that than others, there’s no avoiding it … kind of like the changes happening in the trade show industry. In the past, this hasn’t exactly been a cutting-edge industry, but that too is changing in many ways.

Interview with Marlys Arnold, ImageSpecialist from Bill Sell on Vimeo. The discussion includes tips for media relations, booth staff behavior, partnering with show management, sustainability and more.