Trade Show InsightsNews, tips & tools to expand your knowledge of exhibiting

The Center for Exhibition Industry Research (CEIR) has released a series of reports that offer insights into the minds of marketing executives. The bottom line is that building customer relationships is key, and marketers see trade shows as a great way to achieve that goal. For more details, check out this article from Successful Meetings or visit CEIR.org.

TSNN recently released the list of the top shows and show cities in the U.S. — Did your favorites make the list?

The Center for Exhibition Industry Research (CEIR) has released their data for the fourth quarter of 2010, and the news is good — up 4.1% overall. There were increases in all four key metrics that CEIR measures: Net Square Feet, Revenue, Professional Attendance, and Number of Exhibiting Companies. While each of these aspects saw only a single-digit growth over 2009, this is a very good sign that the industry is on it’s way to recovery. For more details, check out this news release.

Duration: 9 min. 38 sec.
Size: 4.4 MB

This episode is all about attendees — trends & statistics, what attendees want, attendees to watch out for, and tips for when you’re the one walking the aisles.

Read about attendance trends (from EXPO Magazine):
“Marketwatch: Trade Show Attendee Benchmarks”
“Editor’s Column: Attendee Analysis”

Learn more about what attendees think:
“Catching an Eye at the Motivation Show”
“Trade Show Survival Tips: STAFDA Board Members Share Their Thoughts”

Discover tools used for exhibitor/attendee matchmaking:
“New Service Helps Attendees Contact Exhibitors”
“Trade Show Offers Matchmaking System”