Trade Show InsightsNews, tips & tools to expand your knowledge of exhibiting

Duration: 12 min. 37 sec.
Size: 14.4 MB

Today we conclude our two-part series on Trade Shows 2.0. Last time, we covered Web 2.0 technology tools for both exhibitors and shows. In this episode, we’ll talk about how some groups are reinventing the traditional trade show format, both online and offline.

(Be sure to click “Read More” to view more information & links!)

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Duration: 7 min. 28 sec.
Size: 8.9 MB

Two recent headlines from EXPO Magazine prompted a further look:

• VNU Cancels 2007 Incentive Show; Replaces with Virtual Incentive Show
• Javits Convention Center Expansion Breaks Ground

These two headlines seem to be contradiction each other — just as the Javits begins a somewhat controversial $1.7 billion expansion, it loses one of its longstanding major shows, the Incentive Show. But along with the cancellation, VNU Business Media (producers of the Incentive Show) announced it will be replaced with a Virtual Incentive Show.

(Be sure to click “Read More” to view additional links!)

Podcast: Play in new window | Download