Nov
25Trade Shows 2.0 – The Next Generation
Tagged Under : Web 2.0
Duration: 12 min. 37 sec.
Size: 6.1 MB
Today we begin a two-part series on Trade Shows 2.0. This time, we’ll cover Web 2.0 technology tools for both exhibitors and shows. In the next episode, we’ll talk about how some groups are reinventing the traditional trade show format.
(This is an enhanced podcast, so if you’re watching in iTunes, you’ll see graphics and Web links included. You’ll also see these if you’re watching on your iPod or in QuickTime. Or simply click the “Read More” link to view more details & links right on this page.)
Social media … Web 2.0 … YouTube … blogs … podcasts …
How many of these tools are you using in your exhibiting program?
If your answer is “none,” then perhaps you need to think again. These tools are beginning to explode in popularity, and it only makes sense to incorporate them into your exhibiting program. While there are many tools in the Web 2.0 toolkit, they can be broken down into three functions: communicate, collaborate, and co-create.
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