Weekly Insights: Color Trends for 2018

This week I got to indulge my inner color junkie by sitting in on a live webinar where the Pantone Color Institute debuted their Color of the Year for 2018: Ultra Violet. During the webinar, they explained how this choice came to be by showing examples of the color trending in everything from fashion to

Reframing for 2018

As 2017 winds down, you’ll likely begin focusing on what to do to kick off the new year and set yourself and your team up for success. But too often, that means big things in January that dwindle as the year goes on. Don’t let this happen to you! It is possible to create an

Weekly Insights: Aim High

Whether you’re setting goals for your trade show, brainstorming the “wow” elements of your display, or working on some other aspect of your exhibit marketing strategy, dream big. Even if you don’t achieve that “big sky” goal, you’ll be much further ahead than if you stuck with doing things the same old way. (Feel free

Weekly Insights: What Will Your Show (or Association) Audience Look Like in 20 Years?

It’s not necessarily a new topic: the average age of association members (and therefore trade show participants) is increasing. Organizations have been focused for years on recruiting more Millennials, which can mean a more secure future for their conferences and trade shows. But those younger professionals still aren’t joining in huge numbers. This recent article

Tips for Better Trade Show Marketing on Your LIVING Brand Show

You may be familiar with Ben Baker from Your Brand Marketing since he’s been a guest on several Trade Show Insights podcast episodes. Well this time the table (or microphone) was turned, and he interviewed me on his Your LIVING Brand Show. We discussed a variety of tips and examples (both good and bad) for
How's your exhibit design working for you?Get Exhibit Design That Works

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GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free teleclass recording, along with a road map and a turn-by-turn checklist!

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