Trade shows aren’t simply events … they’re like final exams where exhibitors are put to the test on what works and what doesn’t. And nobody should be thrown into that …

I always come home from a show with lots of stories, photos and ideas that I can’t wait to share – especially when they’re easy to implement. This is the …

Ever wonder why some exhibits draw crowds while others get ignored? It’s not luck. It’s science. Specifically, it’s behavioral economics. I invited one of my favorite authors, Melina Palmer, to …