Weekly Insights: Sponsorship Strategies That Get Results

Recently Al Mercuro invited me to contribute to his “Industry Jargon of the Day” series on LinkedIn, and I shared a basic definition of sponsorships, …
  • Exhibit Design
  • Booth Attraction
  • Promotions & Giveaways
  • Booth Staff
  • Lead Management

Creating Events That Care for People & Planet

Lifestyles have changed since the “Great Pause,” and stamina is a big part of that. While event attendees used to be willing to be booked solid from sunup to sundown …

Weekly Insights: Building a Private Show

In Chapter 15 of the new edition of Build a Better Trade Show Image, I shared the story of electronics superstore B&H hosting an annual event for photographers called OPTIC …
The NEW version of Build a Better Trade Show Image has arrived!Click here to learn more