Weekly Insights: Timely Tips for Exhibitors from the World of Retail

It should come as no great surprise that trade shows and retail stores share a lot in common. After all, a trade show exhibit is a lot like a short-term store – no matter whether you’re selling products or services, or whether your audience is businesses/organizations or consumers. So it’s wise to pay attention to

Weekly Insights: Power Up!

Things went dark at CES this week … at least for a couple of hours in part of the venue. On Wednesday, a power outage at the Las Vegas Convention Center plunged parts of the building into darkness, including many of the exhibits. Battery-operated equipment such as laptops and phones provided some of the only

Weekly Insights: What’s in Store for 2018?

It’s that time of year when everyone is making predictions, and the trade show industry is no exception. In fact, it was the topic of this week’s ExpoChat, where the conversation included: Healthy economy & healthy trade shows Personalized experiences for attendees Security becomes more of a focus Tech (of course!) including the use of

Top 10 Posts of 2017

In case you missed a few posts over past year, here’s a roundup of the 10 most popular: Detroit’s Cobo Center Makes Going Green a Priority (interview)** Reinventing the Trade Show Floor: What’s Next? ** 6 Reasons You’re Not Successful at Trade Shows ** Exhibit Design That Works is Here! (featuring book trailer video) Weekly

What Determines Your Future?

As we stand on the verge of a new year, there’s always a sense that anything is possible. And the best news? It is! (Pass it on.)
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GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free training, along with a road map and a turn-by-turn checklist!

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