It’s time for event organizers to shift away from the mindset of sheer attendance numbers. Just because you’re measuring something (like foot traffic), doesn’t mean it really matters. Warwick Davies …

I always come home from a show with lots of stories, photos and ideas that I can’t wait to share – especially when they’re easy to implement. This is the …

You can have the most amazing booth on the show floor, but it really doesn’t matter if your staff is rude or unprofessional. (Or heads-down on their phones!) Industry surveys …