Summer Reading List for Exhibit Marketers

What’s on your summer TBR list? (That’s “To be read,” in case you’re wondering.) As trade show and event professionals, summer isn’t necessarily a slow …
  • Exhibit Design
  • Booth Attraction
  • Promotions & Giveaways
  • Booth Staff
  • Lead Management

Crafting Experiences That Captivate

Designing an impressive exhibit display just isn’t enough anymore. Attention spans are shorter, and attendees want experiences that not only educate about your products, but also involve and entertain them. …

Weekly Insights: Building a Private Show

In Chapter 15 of the new edition of Build a Better Trade Show Image, I shared the story of electronics superstore B&H hosting an annual event for photographers called OPTIC …
The NEW version of Build a Better Trade Show Image has arrived!Click here to learn more
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