The Center for Exhibition Industry Research (CEIR) has released their data for the fourth quarter of 2010, and the news is good — up 4.1% overall. There were increases in all four key metrics that CEIR measures: Net Square Feet, Revenue, Professional Attendance, and Number of Exhibiting Companies. While each of these aspects saw only a single-digit growth over 2009, this is a very good sign that the industry is on it’s way to recovery. For more details, check out this news release.
CEIR Index Shows Growth for Q4 2010
February 12, 2011
About The Author
Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
