Exhibit Personalities

After attending a workshop on Strengths in the workplace, it made me reflect on how the right combination of these core talents can make a big difference for exhibit teams.

You may be familiar with this theory if you’ve ever attended a Gallup workshop or read any of the numerous books on the subject. (But in case you haven’t, at the end of this tip you’ll find a link to a book that explains the 34 Strengths in detail.)

So here’s my Top 10 list of Strengths for exhibit staff.

Achiever
This high-energy personality isn’t afraid to work hard. It’s good to have a couple of these on your team at all stages of the exhibit process.

Adaptability
Since this person can adjust well to change, they are an asset during the final stages of planning, as well as setup day (when Murphy’s law often rules). They may also be more able to adapt to various situations on the show floor.

Arranger
These people are productive organizers. Need we say more?

Communication
Since this person can easily start conversations and is comfortable making presentations, they should definitely be a part of your booth staff.

Empathy
They’re great at building rapport because they can easily put themselves in the attendees’ shoes.

Focus
As everyone knows, planning and executing a trade show exhibit requires a million different tasks. A focused person can not only set goals, but also act on them. You better hope you have at least one of these on your team!

Ideation
In order to keep your exhibit fresh and creative, look for someone who has the ability to generate new ideas and get others excited about them.

Positivity
With their contagious enthusiasm, this person can keep the entire team motivated through thick and thin.

Strategic
While the focused person sets goals, it’s often the strategic person who maps out the plan of how to achieve them. They can see possibilities when everyone else feels frustrated and lost.

Woo
A true socializer, this person loves to meet new people and connect with them. They’re the ones who can generate a ton of leads at the show!

In an ideal world, you’d have at least one person with each of these personality strengths on your exhibit team. But in case you don’t, at least you know who to recruit for future shows!

Now here’s that link to the book StrengthsFinder 2.0, which includes a one-time code to take the online survey and discover your five primary strengths.

Here’s to your exhibit strengths!
Marlys

© 2010 Marlys K. Arnold  (Reprinted from the July 2010 TradeShowTips Online. To receive tips like this in your inbox every month, please take a moment to fill out this request.)

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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