10 Event Trends for 2012

In the last post, I told you about 100 trends to watch regarding consumer behavior and marketing. In this Slideshare presentation by Julius Solaris, you’ll likely see some things you haven’t thought about using for your events, including social ads, livestreaming, and event dashboards. And be sure to check out the list of resources at the end of the presentation for links to learn more about each of the 10 trends. There are a wealth of tools in there!

So what do you see as trends that will shape the meeting and trade show industry this year?

10 Event Trends for 2012

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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