This Week in Exhibit Industry News

If you define a truly great show by its ability to bounce back after adversity, the National Restaurant Association Show (NRA Show) certainly qualifies for that status. Last July, they lost 8 percent of their already-reserved exhibitors after being forced to switch dates at McCormick Place to accommodate the NATO Summit. The show concluded earlier this month with a 6 percent increase in attendees, as well as an increase in exhibit space sold. For a lighthearted Top Ten list of NRA Show highlights, here’s an article from a food blogger.

But it’s not just B2B trade shows that are showing increases this year. IAEE has released a report on consumer shows which indicates that 66 percent of public show organizers are optimistic about results in 2012. Both revenue and attendance numbers show improvements, as well as the net square feet of exhibit space. Two categories that seem to be the most upbeat about recovery are women’s and automotive shows. To view more statistics from the survey, check out this article from EXPO.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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