YES Challenge: “Lead Management Secrets”

Earlier in the YES Challenge, we covered Presence and Promotions. This week, our focus is on People … both those who are working in your booth and the ones you’re there to reach. Continuing with this week’s theme, our final guest expert Siobhan Connellan shares insights on:

  • Streamlining lead gathering and incorporating leads into existing systems
  • How mobile technology is changing lead gathering
  • What an opt-out clause is and how it affects exhibitors
  • Overcoming barriers to follow-up

During the call, you’ll also hear about this week’s Challenge related to people. Want to hear Siobhan’s insights and participate in the Challenge? Go to the registration page for Your Exhibit Success (YES) Challenge and we’ll send you all the details in your e-mail inbox. And if you want to hear all the expert tips, you’ll have the opportunity to purchase all of the recordings beginning next week!

Siobhan Connellan – Senior Manager of Exhibitor Operations, Experient

Siobhan ConnellanFor nearly 20 years, Siobhan has developed and delivered a wide array of lead retrieval products to exhibitors at over 300 of the largest trade shows in the country. In her role at Experient, her mission is to develop products and services that facilitate the collection, follow-up and analysis of trade show sales leads. Siobhan’s current efforts include capitalizing on mobile technology and social media to facilitate exhibitors’ event marketing aspirations.

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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