Weekly News & Insights: All Spiffed Up in NYC

Image: FXFowle Architects

New York’s Jacob K. Javits Convention Center just completed a four-year renovation that brought it into the 21st Century. The $465 million project transitioned the dark and gritty facility into a cleaner, more energy-efficient one. Included in the project was the addition of a 110,000 square foot expansion and a nearly seven-acre green roof, part of a plan to retrofit the center to be a more sustainable building. The green roof will reduce urban runoff and potentially help lower the heating effect in the surrounding area. One notable achievement of the project was that the Javits remained open throughout the renovations with an average of 3.5 million visitors per year.

In other news, the Specialty Equipment Market Association (SEMA) Show just wrapped up their largest event ever, with about 2,400 exhibitors covering a million square feet at the Las Vegas Convention Center, a seven-percent increase over last year. The show features hundreds of no-holds-barred custom designed vehicles, from sports cars to trucks to “you just gotta see it yourself” designs. Check out their online photo gallery for some examples.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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