Exhibitors often wish they could read attendees’ minds. The latest report from the Center for Exhibition Industry Research (CEIR), titled Exhibition Floor Interaction: What Attendees Want, may provide the next best thing. It reveals attendees’ top answers involve product demonstrations and hands-on interaction, which is no great surprise considering that’s one of the greatest benefits of a face-to-face event over online research. Yet too many exhibitors are still lacking in opportunities for attendees to get an “immersive experience” with their products.
Following closely behind product interaction is the ability to take information with them to review later, whether printed or digital. And the third way attendees want to interact is by engaging with knowledgeable booth staff to learn more about the products, according to the study. But again, exhibitors often fail in this area because the staff is untrained and/or unprepared to answer questions.
How can you be better prepared to give attendees what they want? We’ll be covering lots of ideas in next Tuesday’s free webinar, “Countdown to Trade Show Success,” sponsored by Classic Exhibits. You’ll discover simple steps you can take to significantly increase the return on your exhibiting investment and help guarantee success.
- Create a buzz prior to the show
- Design an exhibit that attracts attendees
- Educate staff on techniques to gather the most qualified leads
- Avoid the most common booth behavior mistakes