Weekly Insights: Now THAT’S a Trade Show!

What covers 2 million square feet, hosts more than 160,000 visitors, and features 20,000 new product introductions?

It’s none other than the International Consumer Electronics Show (CES), which kicks off the new year of trade shows in Vegas each January. The show, which wraps up today, featured products in more than 20 technology categories, including wearables, 3D printers, unmanned and robotic devices, and hundreds of items from the “internet of things,” or interconnected devices. The show is so huge that it’s actually more like three shows: Tech East in the Las Vegas Convention Center featured today’s top technology categories, Tech West at Sands Expo and the Venetian for innovations that are shaping the future, and the C Space at ARIA where companies showcased digital content innovations.

With that much square footage spread out over so many venues, one way that attendees could get a handle on things is with an official show floor tour. These two-hour tours were guided by technology analysts who spotlighted key technologies and shared expert insights on trends and consumer behavior. There were also tours designed specifically for storytellers and content creators, customized to what’s relevant for that particular business. (All tours required an additional fee beyond the basic show floor registration.)

But in case you didn’t make it to CES this year, here’s a quick video tour posted on their YouTube channel which highlights what was on display in each of the three venues. You’ll also find many more videos on the CES website.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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