Whether you’re designing your display, graphics, pre-show promotions, or any other aspect of your exhibit marketing, this is a good thing to keep in mind.
(Feel free to share this graphic with other exhibitors … they may need the reminder as well.)
Design for Your Audience
February 19, 2016
About The Author
Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
