For many North American exhibitors, the thought of exhibiting in Europe or the United Kingdom may create an uneasy feeling, often due to fear of the unknown. Click the play button below to hear guest expert Graham Green put some of those fears to rest by clearing up common misperceptions including:
- What design elements need to be considered for exhibits, or “stands” in Europe and the U.K.
- How labor issues differ from those in U.S. cities
- Why dealing with customs doesn’t have to be intimidating
Graham also extends an invitation to contact him with further questions via the Graham Rowland website, or to talk in person at booth #1945 at EXHIBITORLIVE next week in Las Vegas (February 29-March 2).
About Graham Green:
Graham Green has been in the exhibitions industry for the last twenty-five years. He began with a freight forwarding background, which provided an invaluable experience in European logistics. He has served as Director of Graham Rowland since 1989, working with exhibitors of all sizes in all the major exhibition sites across Europe.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.