Weekly Insights: The Data is In

Graphic: © Digital Juice

Graphic: © Digital Juice

Data, data, data … everyone’s talking about it, but are they truly maximizing it? Here are a few articles with tips on how to collect, use and store trade show data. So the next time someone starts talking about “big data” you’ll not only know what they mean, but can also share insights on how you’re using it!

The following two tabs change content below.

Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

How's your exhibit design working for you?Get Exhibit Design That Works