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Weekly Insights: What Do Events Have in Common with Selling $50 T-shirts?

Weekly Insights: What Do Events Have in Common with Selling $50 T-shirts?

August 26, 2016

What do t-shirts have in common with trade shows and events? Turns out they both benefit greatly from experiential marketing and accelerated buzz. Listen to this PCMA/PSAV interview with Johnny Earle, founder of the wildly popular Johnny Cupcakes t-shirts (don’t feel bad if you’re not familiar with them … I wasn’t either). Earle shares his secrets for creating incredible amounts of buzz and excitement by creating disruptive events with people lining up, giddy to buy his $50+ t-shirts.

Which of his ideas could you implement for your event? Please share in the comments below!

About The Author

Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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