Weekly Insights: What Do Events Have in Common with Selling $50 T-shirts?

What do t-shirts have in common with trade shows and events? Turns out they both benefit greatly from experiential marketing and accelerated buzz. Listen to this PCMA/PSAV interview with Johnny Earle, founder of the wildly popular Johnny Cupcakes t-shirts (don’t feel bad if you’re not familiar with them … I wasn’t either). Earle shares his secrets for creating incredible amounts of buzz and excitement by creating disruptive events with people lining up, giddy to buy his $50+ t-shirts.

Which of his ideas could you implement for your event? Please share in the comments below!

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