Top 10 Posts of 2016

December 30, 2016

In case you missed a few posts along the way this past year, here’s a roundup of the 10 most popular:

Grass Keeps Getting Greener for the Golf Industry Show (reprint of the TSNN article from historic shows series)
Weekly Insights: Setting the Tone for 2016
A Look at the Year Ahead with Jim Wurm from E2MA (interview)**
Weekly Insights: Is There a Magic Formula for Trade Show Budgets?
5 Skills Every Exhibit Marketer Must Develop **
Weekly Insights: These Shows are the Rock Stars of the Industry
6 Ways to Reinvent Your Exhibit (without Spending a Fortune) **
Design for Your Audience (graphic quote)
Connect, Don’t Pitch (graphic quote)
Exhibiting in Europe: It’s Easier than You Might Think (interview with Graham Green) **

** Podcast episode

About The Author

Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.