What Makes a Great Sponsorship?

This week’s ExpoChat was all about sponsorships – what works and what doesn’t. In case you weren’t on the live chat, you can read the tweets archive online. (And be sure to check the TSNN site to join us for future chats!)

Bottom line is that it doesn’t matter how long the list of sponsorship options is, none of them matter unless they’re enhancing the show. (Yes, I’m looking at you, banners, lanyards, and tote bags – it’s time to prove your value!) Here’s one of my tweets from the chat that pretty much sums up my philosophy for sponsorships:

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