What Makes a Great Sponsorship?

This week’s ExpoChat was all about sponsorships – what works and what doesn’t. In case you weren’t on the live chat, you can read the tweets archive online. (And be sure to check the TSNN site to join us for future chats!)

Bottom line is that it doesn’t matter how long the list of sponsorship options is, none of them matter unless they’re enhancing the show. (Yes, I’m looking at you, banners, lanyards, and tote bags – it’s time to prove your value!) Here’s one of my tweets from the chat that pretty much sums up my philosophy for sponsorships:

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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