This week I got to indulge my inner color junkie by sitting in on a live webinar where the Pantone Color Institute debuted their Color of the Year for 2018: Ultra Violet.
During the webinar, they explained how this choice came to be by showing examples of the color trending in everything from fashion to food to automotive (not too sure about that one, but we’ll see). You’ll find this rich purple in both sunsets and gardens, and it always makes a statement. They also demonstrated how it’s a natural progression from 2017’s color, Greenery, because the two pair so well in nature and elsewhere. It also transitions the theme of fresh beginnings forward into the realm of originality and creativity.
Now I know what you’re thinking … “that will never work for our exhibit marketing because it’s not part of our corporate color scheme.” But don’t write it off just yet. The folks at Pantone have created several color palettes with various color combinations – some show-stopping and bold, some calming and subtle – incorporating Ultra Violet. Here’s the link where you can take a look at those to see what might tie in for your next exhibit or campaign.
And if you still can’t get behind the purple trend, you may want to see what other companies have predicted for the “it” color of 2018. PPG Paints chose Black Flame, a blend of black and navy (their 2017 color was Violet Verbena), while Sherwin Williams went with Oceanside, a rich jewel-toned blue-green.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.