Weekly Insights: What’s in Store for 2018?

It’s that time of year when everyone is making predictions, and the trade show industry is no exception. In fact, it was the topic of this week’s ExpoChat, where the conversation included:

  • Healthy economy & healthy trade shows
  • Personalized experiences for attendees
  • Security becomes more of a focus
  • Tech (of course!) including the use of AI (artificial intelligence) and VR (virtual reality)
  • Smart use of data

You can find the complete transcript here. And if you want even more perspective on what to expect this year, check out these articles from PCMA Convene and UFI Live.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.
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