Making a huge splash at a trade show isn’t limited to the biggest exhibits or the biggest budgets.
International Paper (IP) proved that when they became the talk of the Adobe MAX show by creating a family of Print Guys who came to life with the help of augmented reality.
Today’s guest expert is Emilee Christianson from Trekk, the creative services agency who worked with IP to design their exhibit marketing campaign for Adobe MAX. Scroll down to listen as we go behind the scenes with Emilee to discover:
The 5 Print Guys
What IP wanted to accomplish in their small booth space
How they created a paper giveaway that spoke to the target audience in a new way
Why playing up the collector aspect encouraged repeat visits
How the conversation didn’t end when the show closed
What mind-blowing numbers they actually achieved
Emilee is the Senior Account Manager at Trekk, where she works closely with clients to develop and execute a wide range of marketing and technology projects. She draws on her project management skills to keep those projects on track and on budget.
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.
Time to rev up your exhibit marketing! GPS Your Exhibit Marketing - Free Workshop
When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free training, along with a road map and a turn-by-turn checklist!
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