One goal of any exhibitor should be to have attendees looking forward to visiting your booth on the show floor. Doing a pre-show marketing campaign is one way to accomplish that.
In this short video, I’ll show you an example of a creative direct mail campaign from NextPage that’s not trade show-specific, but the concepts could easily be adapted to help your pre-show buzz take flight.
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
