If you’re merely going to a trade show and have no plan for standing out in a sea of exhibits, you might as well stay home. There are an infinite number of elements competing for attendees’ attention, so you’ve got to rise above the confusion of the show floor.
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Inside this guide, you’ll discover how to avoid the most common – and not always obvious – mistakes in exhibit design. Create a multisensory experience that exceeds expectations and connects with attendees.