You’ve spent hours studying all those promotional products catalogs, and finally found the “it” giveaway that perfectly aligns with your audience and message. You ordered hundreds (or thousands) of those goodies to hand out in your booth.
But your audience wasn’t quite as wild over the gift as you anticipated, and you have boxes of t-shirts, tote bags, or stress balls that you really don’t want to ship back to the office.
Never fear! There are ways to repurpose those items so they don’t end up in the dumpster, or back on your desk.
Find out if there are local schools who might want those tote bags, notepads, or other gizmos and gadgets for their students. Donate that box of t-shirts or water bottles to a local shelter.
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.