It’s no secret that blasting out jargon-laden, self-serving messages just doesn’t cut it in the marketing world anymore. If you want to create a connection with your audience, the key is to tell a story in a way your audience can relate to.
If you’ve watched any football games recently, you may have seen the commercial for Goodwill where a lady holds a teapot and is debating whether to buy it. Meanwhile, she’s being cheered on by other shoppers, people watching TV in their living room, and even the crowd at a local bar. (In case you haven’t seen it, scroll down to watch.)
The message? “Get it!”
The commercial goes on to say that when you support Goodwill, the whole community wins. But it does so in a very creative way – one that will resonate with football fans.
So what story are you telling in your trade show marketing? Are you drawing your audience into that story in a way they can relate to? Please share your examples in the comments below.