Although Build a Better Trade Show Image Week is coming to a close, that doesn’t mean you should stop improving and enhancing your exhibit strategies.
Make it a part of your ongoing to-do list to implement techniques and tools that will maximize your results at future trade shows. And to make that a little easier, here are links to previous articles and podcasts that can point you in the right direction.
- Setting goals
- Designing exhibits that draw attendees
- Creating pre-show promotions
- Selecting effective giveaways
- Educating your booth staff
- Developing a lead management and follow-up plan
In addition, you may want to pick up a copy of Build a Better Trade Show Image (my original, start-to-finish guide to exhibit marketing) or Exhibit Design That Works (if you’re focused on that one aspect). And of course, if you’d like some one-on-one assistance, you can always contact me for a private consultation or other services.
So what actions did you take this week to move your exhibit marketing forward? Please share in the comments below.
