Although Build a Better Trade Show Image Week is coming to a close, that doesn’t mean you should stop improving and enhancing your exhibit strategies.
Make it a part of your ongoing to-do list to implement techniques and tools that will maximize your results at future trade shows. And to make that a little easier, here are links to previous articles and podcasts that can point you in the right direction.
- Setting goals
- Designing exhibits that draw attendees
- Creating pre-show promotions
- Selecting effective giveaways
- Educating your booth staff
- Developing a lead management and follow-up plan
In addition, you may want to pick up a copy of Build a Better Trade Show Image (my original, start-to-finish guide to exhibit marketing) or Exhibit Design That Works (if you’re focused on that one aspect). And of course, if you’d like some one-on-one assistance, you can always contact me for a private consultation or other services.
So what actions did you take this week to move your exhibit marketing forward? Please share in the comments below.
Get the book that hundreds of exhibitors have used to improve everything from their exhibit display to booth staff to post-show follow up and more!
Inside this guide, you’ll discover how to avoid the most common – and not always obvious – mistakes in exhibit design. Create a multisensory experience that exceeds expectations and connects with attendees.