While the effects of this year on the exhibit industry may be hard to put into words, the team at UFI has been working to quantify the response from exhibitors and attendees, as well as offer perspective for moving forward.
Our guest for this week’s Virtual Lunch, Kai Hattendorf, shares findings from the Global Recovery Project and the JMIC Global Manifesto.
Here are links to items mentioned in the interview:
- UFI Global Recovery Project: Select findings and the overview webinar
- JMIC Global Manifesto: UFI blog article and webinar recordings
- Download the JMIC Global Manifesto PDF
- Here’s where you can watch the entire Virtual Lunch broadcast (so you can see the slides mentioned: survey participant data at 16:36, exhibitor preferences at 21:08, and 15 Ways Business Events Help in Economic Recovery at 29:20)
About Kai Hattendorf:
Kai Hattendorf serves as Managing Director and CEO of UFI, the Global Association of the Exhibition Industry. He is responsible for UFI activities and events globally, as well as the operation of its offices and presences in Paris, Hong Kong, Shanghai, Dubai, and Bogota.
He also currently serves as Honorary President of the Joint Meetings Industry Council (JMIC), a global Council of international and global associations serving the Business Events Industry.
He’s been in the exhibition industry for numerous years, serving in senior management positions at Messe Frankfurt’s global headquarters, and leadership positions in marketing/strategic communications, as well as product development in the telecom industry. In his early career as a journalist, Kai worked for international broadcasters including the BBC and Voice of America.