Improving the Brand Experience

Improving the Brand Experience

Your brand is so much more than a logo and tagline. It’s a story that’s just waiting to be brought to life through your exhibits and events.

In this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, Ian McGonnigal shares these insights on creating your brand experience:

  • What brand experience is and how to measure it
  • How event organizers and exhibitors can build more a memorable brand
  • Why you need to incorporate storytelling elements into exhibits and events
  • How to find the right events to tell your story

Here are links to items mentioned in the interview:

About Ian McGonnigal

Ian McGonnigal
Ian McGonnigal

Ian McGonnigal is a seasoned event and experiential marketing executive who started his career in marketing on the brand side for companies like Bose and GE. On the agency side, he’s developed and led strategy practices for agencies, exhibit houses and production companies, such as the George P. Johnson Company, Jack Morton Worldwide, and others ranging in size from 50 employees to well over 1000. A strategist by trade, and client services pro, Ian has served as trusted advisor for dozens of clients in technology, financial services, manufacturing, CPG, and other industries. His work has won numerous awards, including the Billboard Concert Marketing and Promotions Award. Follow him @ExperientialEx.


<Transcript coming soon>


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