Hot Trends in Print Marketing

Earlier this month, I had the opportunity to attend the PIA MidAmerica Summer Showcase featuring the 2023 GraphEx winners.* This was the first in-person Showcase since before the pandemic, so it was great to see (and touch) all the winning entries.

* PIA = Printing & Imaging Association, GraphEx = Graphic Excellence

The GraphEx Awards recognize innovation in print – brochures, magazines, calendars, catalogs, packaging and more. It’s a great source of inspiration for me when I work with clients on their trade show marketing.

As I walked around the displays, several trends began to emerge. So I put together this short video to give you a peek at them. (Including the People’s Choice winner, which was voted on during the Showcase. I definitely agree with this year’s selection!)

To see photos of all the winners, visit the PIA MidAmerica website. (Scroll about 1/3 of the way down the page – the winners list starts with Best of Show.)

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