Before you sign that exhibit space contract … you need to know three very important things.
If you can’t answer these questions, perhaps you shouldn’t be exhibiting at that show!
Shocking, I know! But without a purpose or strategy, perhaps your money would be better spent elsewhere … whether that’s at another show or some other marketing method entirely.
Thanks to Matt Kleinrock for his post on LinkedIn outlining the most common reasons why companies exhibit that inspired me to create this graphic. (Hint: “Because we always go” definitely isn’t the right reason!)
If you want more advice on how to answer these questions (and how to define success), check out this episode from the Trade Show Insights archives.