Exhibitors often focus on how their booth looks and what creative attractions or giveaways they can offer, yet forget to educate their booth staff on how to engage and interact with attendees.
You can’t skimp on exhibitor education!
Recently I was interviewed on the Event Marketing Redefined podcast about this very topic. When you spend time coaching your booth staff before the show (just like athletes train before a big game), you will see a huge improvement in the quality and quantity of leads you gather at the show. Click here to listen to that episode.
And if you want to know more about what exhibitor education is (and isn’t) and why it matters, check out my free Exhibitor Education Manifesto.
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