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Why Every Show Needs an Exhibitor Advisory Council

Why Every Show Needs an Exhibitor Advisory Council

January 25, 2024

One of the best ways show organizers and exhibitors can work together to improve the trade show is with an Exhibitor Advisory Council. So if you’ve ever thought about starting one, but have no idea where to begin … we’ve got just the tool for you!

The Exhibitor Advocate has created an ebook with best practices and tips for setting up an EAC. You can download a free copy here:
https://exhibitoradvocacy.com/exhibitor-advisory-council-by-exhibitor-advocate/

And be sure to listen to my podcast interview with Jessica Sibila from The Exhibitor Advocate for more about what an EAC is and why it benefits both exhibitors and show organizers.

An infographic showing the best practices of an Exhibitor Advisory Council.

About The Author

Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.

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