Many marketing professionals and entrepreneurs get all excited when they come up with a clever marketing campaign.
But the problem is that message often falls flat with their target audience. (Trust me – I see it all the time on the show floor!)
So instead of crafting a marketing message to please your CEO, manager, owners, (or yourself) … focus on how your product or service will make the customer’s life or business better. Let them see why your company is the best one to help them conquer their challenge and get to the brighter side.
I promise you’ll be well-rewarded!
