Lessons from the Show Floor: Low-tech Interactions

I always come home from a show with lots of stories, photos and ideas that I can’t wait to share – especially when they’re easy to implement.

This is the second in my series of posts from the American Library Association Conference & Exhibition. (You can read Lesson #1 here.)

Lesson #2 from ALA 2026 in Chicago:

Get people involved. Sometimes it’s as easy as a Sharpie + sticky notes!

A tall display board at a trade show asks, "What are your library's superpowers?" with colored sticky notes attached to a grid below the question.Example A: Multi-colored sticky note collage in the Bibliotheca booth

A display board covered with colorful sticky notes spells out "HERO" under signs about librarians' superpowers and community impact. A small table with buttons is visible on the right.Librarians wrote their answer to “What are your library’s superpowers?” on one of 3 colors of sticky notes, then placed it on the grid in an appropriately-labeled spot. It was tough to figure out what the secret word would be on Day 1, but by Day 3 it was obvious. (Hint: If you’re having trouble seeing the word, squint just a little.)

 

Example B: Science Across America map

Science America booth with a U.S. map display, encouraging people to pin their favorite scientific moment; boxes, maps, and promotional signs are visible.Attendees were invited to place a note on their home state listing their favorite science achievement or event. Then they received a map of their state to take home.

 

A display board titled "Welcome to Detention!" with confession slips about skipping school, promoting Rex Ogle's book "Absent" and advertising a contest to win an Absent classroom set.Example C: True confessions as a booth attraction

This giant poster in the lobby invited attendees to share their youthful transgressions on a detention slip and add it to the board. The CTA was to bring the duplicate slip to the Norton Young Readers booth to win copies of the new book, Absent by Rex Ogle.

Example D: Share a dream in the Scholastic booth

A Scholastic display with a large balloon covered in sticky notes, promoting the book "Abner and the Bubblegum Balloon" by Jon Klassen and Jess Hannigan. A gumball machine is in front of the display.Pink stickies covered a banner asking, “Where would you go with $42 worth of bubblegum?” to promote the upcoming book, Abner & the Bubblegum Balloon. (Paired with an old-fashioned bubblegum machine … in pink, of course!)

What other examples of sticky-note engagement have you seen at a show?

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