Back to School for Exhibitors – Part 5: Follow-up & ROI
Every exhibitor talks about ROI, but are you putting the systems in place to actually see it? It’s time to stop letting leads go cold after the show. Relationship …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Back to School for Exhibitors – Part 4: Promotions
Over the past few weeks, we’ve explored how to design an engaging exhibit and prepare your booth staff to interact with all those attendees who will be walking the …
The Events Engine: What Really Drives Economic Value?
It’s time for event organizers to shift away from the mindset of sheer attendance numbers. Just because you’re measuring something (like foot traffic), doesn’t mean it really matters. Warwick …
Back to School for Exhibitors – Part 3: People
You can have the most amazing booth on the show floor, but it really doesn’t matter if your staff is rude or unprofessional. (Or heads-down on their phones!) Industry …
Back to School for Exhibitors – Part 2: Design
Designing an engaging, memorable exhibit isn’t simply about having a beautiful booth display. It’s about tying all of the elements of your exhibit plan together to create one unified …