Invisible Industry Tour Kicks off June 1
If you’ve ever felt like trade shows and events are an invisible industry – especially these past two years – you’re not alone. But that’s all about to change, …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: Cast Your Vote for the Best Exhibit Design
It’s that time again … time to choose your favorite exhibit design in EXHIBITOR Magazine’s Portable/Modular Awards. You can cast one vote per day from now until June 22. …
Create a Buzz at Your Booth
Do you take your exhibit too seriously? Are you forgetting to have fun in your booth? In this rebroadcast of Virtual Lunch, bestselling author Dr. Bob Nelson (1501 Ways …
Creating Disruptive Learning at Trade Shows & Events
(I wrote this article for TSNN.com where it was originally published – Reprinted with permission.) In a society that’s more disconnected and lonely than ever, people no longer attend …
Smart Ways to Exhibit Green
The trade show industry isn’t necessarily known for being environmentally responsible – but a few trailblazers are working hard to change that. Al Mercuro is one of them, and …