Author: Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

Bringing Data to Life

Events produce a wealth of data, but often we don’t know how to make the most of it. On this week’s Virtual Lunch in the Exhibit Marketers Cafe, Marissa …

Mapping the Road to Recovery

While the effects of this year on the exhibit industry may be hard to put into words, the team at UFI has been working to quantify the response from …
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