Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the
Trade Show Insights blog/podcast, and is the author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creator of the
Exhibitor Education Manifesto and the
ExhibitorEd Success System and founder of the
Exhibit Marketers Café, an online education community.
Trade Show Insights is turning 20 & you’re invited to the party! We’re hosting a celebration featuring: Behind-the-scenes stories of the podcast’s origins & evolution over two decades Live …
It’s time to celebrate our most popular posts and podcast episodes from Season 20! Be sure to catch up on any you might have missed – especially our interviews …
“Create an immersive experience.” You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast. …
Ever had a conversation in the booth that feels more like a monologue than a dialogue? Have you ever been “that person”? There’s an art to creating a balanced, …
Trade show organizers: Here’s what your exhibitors aren’t telling you … ❌ They’re struggling with ROI ❌ Booth traffic isn’t meeting their expectations ❌ They’re considering smaller spaces (or …
