To Boldly Go …
Okay, I admit it – I’m a big Star Trek fan. No, not to the point where I dress up as a Klingon and stroll the aisles of Comic-Con …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.
5 Tips for Choosing Promotional Products for Trade Shows
At Spark, we spotlighted thought leaders in the exhibits and events world that you need to be paying attention to as we reinvent our industry. If you weren’t able …
Creating an Interactive 3D Exhibit Adventure
One purpose of Spark was to showcase innovators who are redefining what a trade show can be. If you weren’t able to join us for the live event, you …
5 Pleasant Post-Pandemic Design Surprises
The goal for Spark was not to simply create a two-day event – it was to ignite the conversation about how to move the trade show and events industry …
Meet the New Alliance Uniting Our Industry
As the trade show industry begins to breathe life again, there’s a new place to turn for resources and support to get back in the groove again. In this …