Bringing Data to Life
Events produce a wealth of data, but often we don’t know how to make the most of it. On this week’s Virtual Lunch in the Exhibit Marketers Cafe, Marissa …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.
Creative Sponsorships for Virtual Events
Just because events are going virtual doesn’t mean there aren’t still great ways for sponsors to get their message out. On this week’s Virtual Lunch replay, guest Nicole Burkart …
Discover Your Career Superpower
For months, I’ve wished there was something I could do for all my trade show friends who were suddenly thrust into searching for a new career. Then I met …
Mapping the Road to Recovery
While the effects of this year on the exhibit industry may be hard to put into words, the team at UFI has been working to quantify the response from …
How to Create Memorable Experiences Now
It’s no secret that I’m a huge fan of The Experience Economy by Joe Pine and Jim Gilmore. So you can imagine how delighted I was when Jim agreed …