With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.
“I have all the budget needed to cover everything in my exhibit marketing plan” – said no exhibitor ever! So what do savvy exhibitors do? They learn to spend …
For our second video in the EXHIBITORLIVE recap series, here’s a look at some creative booth attraction and giveaway ideas. Here are the companies featured in this video: Blue …
Recently, I was invited to be one of the first contributors to the new Exhibitor News Network. This podcast episode is the audio version of that article. Here’s where …
This month’s Exhibit Marketers Café Open Mic event on LinkedIn focused on how to make events more accommodating for neurodiverse attendees. Thanks to Clare Forestier, Adam Fillary and Joan …
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