Author: Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

Weekly Insights: What If …?

Lately I keep hearing the argument that virtual can never replace in-person events, so why spend so much effort on them? Well … spoiler alert! Face-to-face events won’t be …

Top 10 Posts of 2020

It’s time to review the most popular posts from this past unbelievable year. Be sure to check out any you might have missed – many of which are encore …
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