Author: Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

Create a Buzz at Your Booth

Do you take your exhibit too seriously? Are you forgetting to have fun in your booth? In this rebroadcast of Virtual Lunch, bestselling author Dr. Bob Nelson (1501 Ways …

Smart Ways to Exhibit Green

The trade show industry isn’t necessarily known for being environmentally responsible – but a few trailblazers are working hard to change that. Al Mercuro is one of them, and …
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