Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the
Trade Show Insights blog/podcast, and is the author of
Build a Better Trade Show Image, the
Exhibitor Education Manifesto, and the
ExhibitorEd Success System.
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the
Exhibit Marketers Café, an online education community.
If you’ve ever felt like trade shows and events are an invisible industry – especially these past two years – you’re not alone. But that’s all about to change, …
It’s that time again … time to choose your favorite exhibit design in EXHIBITOR Magazine’s Portable/Modular Awards. You can cast one vote per day from now until June 22. …
Do you take your exhibit too seriously? Are you forgetting to have fun in your booth? In this rebroadcast of Virtual Lunch, bestselling author Dr. Bob Nelson (1501 Ways …
(I wrote this article for TSNN.com where it was originally published – Reprinted with permission.) In a society that’s more disconnected and lonely than ever, people no longer attend …
The trade show industry isn’t necessarily known for being environmentally responsible – but a few trailblazers are working hard to change that. Al Mercuro is one of them, and …