Author Archive

Weekly Insights: Aim High

Whether you’re setting goals for your trade show, brainstorming the “wow” elements of your display, or working on some other aspect of your exhibit marketing strategy, dream big. Even if you don’t achieve that “big sky” goal, you’ll be much further ahead than if you stuck with doing things the same old way. (Feel free

Weekly Insights: What Will Your Show (or Association) Audience Look Like in 20 Years?

It’s not necessarily a new topic: the average age of association members (and therefore trade show participants) is increasing. Organizations have been focused for years on recruiting more Millennials, which can mean a more secure future for their conferences and trade shows. But those younger professionals still aren’t joining in huge numbers. This recent article

Tips for Better Trade Show Marketing on Your LIVING Brand Show

You may be familiar with Ben Baker from Your Brand Marketing since he’s been a guest on several Trade Show Insights podcast episodes. Well this time the table (or microphone) was turned, and he interviewed me on his Your LIVING Brand Show. We discussed a variety of tips and examples (both good and bad) for

8 Ways to Use Video to Market Trade Shows

There’s no question – video marketing is here to stay. So if you’re not using video to educate and inspire attendees and/or exhibitors, you’re missing out on a powerful tool. Here are just a few statistics to motivate you: Social media videos generate 1200% more shares than text & images combined (Brightcove) 89 million people

How to Create a Post-show Lead Nurturing System

Just because the trade show has ended doesn’t mean your job is done. Actually, that’s when the relationship with all those newly-gathered leads truly begins. Contrary to what many exhibitors assume, it doesn’t have to be complicated or expensive to build that relationship. Guest expert Sandy Martini shares insights on: What lead nurturing is and
How's your exhibit design working for you?Get Exhibit Design That Works