Strategies to Increase Your Productivity
Ever feel like your to-do list is managing you, instead of the other way around? In the world of trade shows and events, it definitely can seem like there’s …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.
Lessons from an Online Networking Experiment
Let’s be honest: Networking isn’t always productive, no matter whether it’s in-person or online. In this rebroadcast of Virtual Lunch, Amanda Kaiser shares lessons from a three-month experiment to …
The Big Gear Show’s Big Success
Launching a brand-new trade show in the middle of a pandemic is not a task for average show organizers. But then The Big Gear Show never set out to …
Weekly Insights: Cool Tool for Client Management
Do you struggle to manage the follow-up after a trade show? Is your CRM more of a torture device than a handy tool? I feel your pain! For years, …
Weekly Insights: Be What People Are Interested In
There’s a lot of noise in today’s marketing world. And if you’re trying to force people to pay attention, all you’re doing is adding to it. Take a step …