Weekly Insights: New Insights on Material Handling & Labor Costs
It’s no secret that trade show labor costs have skyrocketed since shows restarted. In fact, the rates have been outpacing inflation – some by more than 30%. The 2022 …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.
Open Mic Recap: Trade Shows & Your Integrated Marketing Strategy
In this week’s Exhibit Marketers Café Open Mic event on LinkedIn, we discussed how trade shows are not a marketing island, but rather one element in your overall marketing …
Trade Show Strategy in Action: Canon Medical
Trade shows are not a stand-alone marketing tool. Instead they should be integrated into all your other marketing efforts as part of a comprehensive strategy. The team at Canon …
Weekly Insights: Better Conversations
When the calendar rolls over to a new year, many people make resolutions to get in shape, be more productive, or other self-improvement initiatives. What if this year you …
Top 10 Posts & Episodes of 2022
It’s time for a look back at our most popular posts and podcast episodes of the year. Be sure to check out any you might have missed – many …