Whether you’re a brand-new exhibitor or a long-time veteran, there’s a good chance your staff could use some tips on how to best engage and qualify attendees in the booth. Below you’ll find some of the most helpful and most recent posts (some with podcasts) on booth staffing and behavior.

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Business team behind question marks

Who Should (and Shouldn’t) Be Staffing Your Booth

If you've ever been in charge of a booth staff team, you may have discovered that not everyone is cut ...
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Lessons for Exhibitors from a Small Town

I grew up on a farm outside a small-ish town (less than 20,000), and I can remember thinking my dad ...
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What is the Key Strategy of Champions?

This coming weekend, two teams will meet to determine America’s football champion. And while each team brings different specialties and ...
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Does Your Booth Staff Feel Appreciated?

It's a basic tenet of human nature: People love to feel appreciated. Yet how often do you show appreciation to ...
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What Makes a Good Booth Staffer?

When it comes time to choose which employees will staff the booth at your next trade show, do you automatically ...
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The Challenge of Using Salespeople as Booth Staff

Following a recent exhibitor workshop, several attendees came up to me with a similar story: their sales team comes to ...
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Latest Posts

Adapting Exhibits for the (Near) Future
While it may still be unclear exactly when face-to-face trade shows will be back up and running again, there’s one ...
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Beyond business cards - trade show lead management
If you ask most any new exhibitor how successful their experience was, you’re likely to hear an exuberant answer about ...
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feet in hotel corridor
In keeping with our theme from this week's podcast on wellness ... for years I've said I wished I could ...
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Business team behind question marks
If you've ever been in charge of a booth staff team, you may have discovered that not everyone is cut ...
Read More
I grew up on a farm outside a small-ish town (less than 20,000), and I can remember thinking my dad ...
Read More
In my previous post I shared a list of recommended books, but in case you're more inclined to listen than ...
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It's here – those long, hot (or in some cases, downright scorching) days of summer. So in other words, it's ...
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Successful exhibit marketing isn’t the result of one “magic wand” thing you do. It happens because you take the time ...
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It’s a hard truth: most exhibitors aren’t as successful as they could be. Do they realize they’re setting themselves up ...
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It happens leading up to nearly every trade show — exhibitors get all stressed out over the location of their ...
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Click to view a list of all posts on Booth Staff and Booth Behavior

 

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