Whether you’re a brand-new exhibitor or a long-time veteran, there’s a good chance your staff could use some tips on how to best engage and qualify attendees in the booth. Below you’ll find some of the most helpful and most recent posts (some with podcasts) on booth staffing and behavior.

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Who Should (and Shouldn’t) Be Staffing Your Booth

If you've ever been in charge of a booth staff team, you may have discovered that not everyone is cut ...

Lessons for Exhibitors from a Small Town

I grew up on a farm outside a small-ish town (less than 20,000), and I can remember thinking my dad ...

What is the Key Strategy of Champions?

This coming weekend, two teams will meet to determine America’s football champion. And while each team brings different specialties and ...

Does Your Booth Staff Feel Appreciated?

It's a basic tenet of human nature: People love to feel appreciated. Yet how often do you show appreciation to ...

What Makes a Good Booth Staffer?

When it comes time to choose which employees will staff the booth at your next trade show, do you automatically ...

The Challenge of Using Salespeople as Booth Staff

Following a recent exhibitor workshop, several attendees came up to me with a similar story: their sales team comes to ...

 

Latest Posts

Road sign over highway: Don't quit too soon
I see it all the time ... exhibitors check-out early on the last day of a show. Sometimes physically, leaving ...
A sign that says "You can have the most amazing booth on the show floor, but it's the booth staff that's unprofessional. - Marlys Arnold"
Exhibitors often focus on how their booth looks and what creative attractions or giveaways they can offer, yet forget to ...
Creating intentional transitions in exhibit marketing
At one point in my childhood, I wanted to be an architect. I loved the idea of creating a space ...
Shocked Asian woman making stop gesture - 5 Ways Exhibitors Sabotage Their Success
Recently, I was invited to be one of the first contributors to the new Exhibitor News Network. This podcast episode ...
"A conversation is much more than words, a conversation eyes smiles between the silence of the words." - Annika Thor
When the calendar rolls over to a new year, many people make resolutions to get in shape, be more productive, ...
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It’s time for a look back at our most popular posts and podcast episodes of the year. Be sure to ...
Open Mic - How do you stand out on the trade show floor?
Another great conversation on our latest Exhibit Marketers Café Open Mic event on LinkedIn! Thanks to Rama Beerfas and Michelle ...
Walk a Mile (or 20) in These Shoes
Every trade show requires an incredible amount of walking, whether you're exhibiting or simply attending. Are you up for it? ...
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Working a trade show booth requires you to think on your feet and adapt with each visitor who enters your ...
Back-to-School Lessons for Exhibit Marketers
It's that time of year ... everyone's going back to school, and exhibitors should be too! Click through the slides ...

 

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