Whether you’re a brand-new exhibitor or a long-time veteran, there’s a good chance your staff could use some tips on how to best engage and qualify attendees in the booth. Below you’ll find some of the most helpful and most recent posts (some with podcasts) on booth staffing and behavior.
Start here …
Who Should (and Shouldn’t) Be Staffing Your Booth
If you've ever been in charge of a booth staff team, you may have discovered that not everyone is cut ...
Lessons for Exhibitors from a Small Town
I grew up on a farm outside a small-ish town (less than 20,000), and I can remember thinking my dad ...
What is the Key Strategy of Champions?
This coming weekend, two teams will meet to determine America’s football champion. And while each team brings different specialties and ...
Does Your Booth Staff Feel Appreciated?
It's a basic tenet of human nature: People love to feel appreciated. Yet how often do you show appreciation to ...
What Makes a Good Booth Staffer?
When it comes time to choose which employees will staff the booth at your next trade show, do you automatically ...
The Challenge of Using Salespeople as Booth Staff
Following a recent exhibitor workshop, several attendees came up to me with a similar story: their sales team comes to ...
Latest Posts
It’s time to celebrate our most popular posts and podcast episodes from the past year! Be sure to catch up ...
Lately I've been having a lot of conversations around booth staffing. Exhibit managers tell me they're frustrated about how their ...
Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts ...
Ever been the unhappy victim of a slimy sales pitch? (Haven't we all!) Want to make sure you never come ...
When you’re at a trade show, it’s easy to get focused on simply gathering leads or generating sales – short-term ...
In a previous post I shared a list of recommended books, but in case you’re more inclined to listen than ...
I see it all the time ... exhibitors check-out early on the last day of a show. Sometimes physically, leaving ...
Exhibitors often focus on how their booth looks and what creative attractions or giveaways they can offer, yet forget to ...
At one point in my childhood, I wanted to be an architect. I loved the idea of creating a space ...
Recently, I was invited to be one of the first contributors to the new Exhibitor News Network. This podcast episode ...
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