Trends to Watch in 2025
You can love ’em or hate ’em … but there’s no doubt that we are all influenced by trends in some way. So to help you sort through trends …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Creative Seating Ideas from IMEX 2024
Just because you plan to have a seating area in your booth doesn’t mean your only options are high-top tables or couches in a lounge! Check out these clever …
Weekly Insights: Sponsorship Beyond the Banners
You know the feeling … you enter the convention center and there are sponsor banners everywhere! Banners on the floor … banners wrapped around the columns … banners hanging …
Market Like a Rock Star: What Exhibitors Can Learn from Taylor Swift
Earlier this year, I attended a workshop on how to market like Taylor Swift, and let me tell you … there are a wealth of insights you can learn …
Summer Reading List for Exhibit Marketers
What’s on your summer TBR list? (That’s “To be read,” in case you’re wondering.) As trade show and event professionals, summer isn’t necessarily a slow time … especially these …