Creative Inspiration Archive

Weekly Insights: Pre-show Marketing Inspiration

One goal of any exhibitor should be to have attendees looking forward to visiting your booth on the show floor. Doing a pre-show marketing campaign is one way to accomplish that. In this short video, I’ll show you an example of a creative direct mail campaign from NextPage that’s not trade show-specific, but the concepts

How Five Print Guys Took Over a Trade Show

Making a huge splash at a trade show isn’t limited to the biggest exhibits or the biggest budgets. International Paper (IP) proved that when they became the talk of the Adobe MAX show by creating a family of Print Guys who came to life with the help of augmented reality. Today’s guest expert is Emilee

Why Having Fun Matters

If you’re a follower of Trade Show Insights – or you’ve attended any of my workshops – you’ve probably heard me talk about the importance of rewarding your team. Celebrating your wins not only results in happier teammates and reduced stress, but it also helps to build a feeling of community and camaraderie among your

Weekly Insights: Tap Into Creative Marketing Tools

Technology these days is evolving at lightning-speed. And if you’re not involved in the tech world, it’s likely there are new tools out there you could be using to market your trade shows and events, if only you knew about how to make them work. For example, just yesterday I sat in on a webinar

What Determines Your Future?

As we stand on the verge of a new year, there’s always a sense that anything is possible. And the best news? It is! (Pass it on.)
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GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free training, along with a road map and a turn-by-turn checklist!

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