Creative Inspiration Archive
This week I got to indulge my inner color junkie by sitting in on a live webinar where the Pantone Color Institute debuted their Color of the Year for 2018: Ultra Violet. During the webinar, they explained how this choice came to be by showing examples of the color trending in everything from fashion to
Whether you’re setting goals for your trade show, brainstorming the “wow” elements of your display, or working on some other aspect of your exhibit marketing strategy, dream big. Even if you don’t achieve that “big sky” goal, you’ll be much further ahead than if you stuck with doing things the same old way. (Feel free
There’s no question – video marketing is here to stay. So if you’re not using video to educate and inspire attendees and/or exhibitors, you’re missing out on a powerful tool. Here are just a few statistics to motivate you: Social media videos generate 1200% more shares than text & images combined (Brightcove) 89 million people
One key to a successful trade show is a great partnership between show organizers and their exhibitors. When exhibitors feel appreciated and supported – and because of that they see increased results from their investment – they’re more likely to support that show in future years. Showing support for exhibitors doesn’t have to be complicated
People often ask, “What does it cost to have a new exhibit designed?” And while the actual answer may vary for each exhibitor, there’s one thing that remains the same – in the end, it always costs more to hire a cheap designer!