Weekly Insights: Are You Educating or Pitching?
Too often exhibitors go straight into a sales pitch instead of taking time to learn about attendees’ wants and needs. Instead, engage them in conversation to answer their questions …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly Insights: Cast Your Vote for the Best Exhibit Design
It’s that time again … time to choose your favorite exhibit design in EXHIBITOR Magazine’s Portable/Modular Awards. You can cast one vote per day from now until June 22. …
Create a Buzz at Your Booth
Do you take your exhibit too seriously? Are you forgetting to have fun in your booth? In this rebroadcast of Virtual Lunch, bestselling author Dr. Bob Nelson (1501 Ways …
Creating Disruptive Learning at Trade Shows & Events
(I wrote this article for TSNN.com where it was originally published – Reprinted with permission.) In a society that’s more disconnected and lonely than ever, people no longer attend …
Weekly Insights: 3 Ways to Recharge During Your Work Day
In the world of trade shows and events, it seems like we’ve launched straight out of a two-year hibernation into traveling at warp speed! While everyone’s thankful to …