Creative Inspiration Archive

Weekly Insights: Aim High

Whether you’re setting goals for your trade show, brainstorming the “wow” elements of your display, or working on some other aspect of your exhibit marketing strategy, dream big. Even if you don’t achieve that “big sky” goal, you’ll be much further ahead than if you stuck with doing things the same old way. (Feel free

8 Ways to Use Video to Market Trade Shows

There’s no question – video marketing is here to stay. So if you’re not using video to educate and inspire attendees and/or exhibitors, you’re missing out on a powerful tool. Here are just a few statistics to motivate you: Social media videos generate 1200% more shares than text & images combined (Brightcove) 89 million people

Weekly Insights: Showing Appreciation to Exhibitors

One key to a successful trade show is a great partnership between show organizers and their exhibitors. When exhibitors feel appreciated and supported – and because of that they see increased results from their investment – they’re more likely to support that show in future years. Showing support for exhibitors doesn’t have to be complicated

Weekly Insights: What is the Cost of Design?

People often ask, “What does it cost to have a new exhibit designed?” And while the actual answer may vary for each exhibitor, there’s one thing that remains the same – in the end, it always costs more to hire a cheap designer!

Experiential = Memorable

Exhibits that are truly memorable to attendees go beyond basic the “who” and “what” of a company. Instead, create an experience that attendees will be talking about for days and weeks to come. (And telling others about!) Save
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