Lessons from the Show Floor: Low-tech Interactions
I always come home from a show with lots of stories, photos and ideas that I can’t wait to share – especially when they’re easy to implement. This is …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Lessons from the Show Floor: Work the Line
Attending my first American Library Association Annual Conference & Exhibition was a delight! As an author, book lover, and trade show consultant … it was like stepping into a dream …
Backstage Wisdom: Exhibit Marketing Lessons from Reality TV
Ever thought about what trade show marketers could learn from reality TV? How is pitching abstract concepts to studio execs like promoting intangible services on the show floor? I …
Trade Show Insights 20th Anniversary Celebration
Trade Show Insights is turning 20 & you’re invited to the party! We hosted a celebration featuring: Behind-the-scenes stories of the podcast’s origins & evolution over two decades Live …
From Cranberry Fields to Trade Show Floors: Lessons from a Road Trip
My husband Alan & I just took our first vacation in 15 years! We covered a bit shy of 2000 miles in 8 days, checking off a bunch items …