Creative Inspiration Archive

Weekly Insights: Color Trends for 2018

This week I got to indulge my inner color junkie by sitting in on a live webinar where the Pantone Color Institute debuted their Color of the Year for 2018: Ultra Violet. During the webinar, they explained how this choice came to be by showing examples of the color trending in everything from fashion to

Weekly Insights: Aim High

Whether you’re setting goals for your trade show, brainstorming the “wow” elements of your display, or working on some other aspect of your exhibit marketing strategy, dream big. Even if you don’t achieve that “big sky” goal, you’ll be much further ahead than if you stuck with doing things the same old way. (Feel free

8 Ways to Use Video to Market Trade Shows

There’s no question – video marketing is here to stay. So if you’re not using video to educate and inspire attendees and/or exhibitors, you’re missing out on a powerful tool. Here are just a few statistics to motivate you: Social media videos generate 1200% more shares than text & images combined (Brightcove) 89 million people

Weekly Insights: Showing Appreciation to Exhibitors

One key to a successful trade show is a great partnership between show organizers and their exhibitors. When exhibitors feel appreciated and supported – and because of that they see increased results from their investment – they’re more likely to support that show in future years. Showing support for exhibitors doesn’t have to be complicated

Weekly Insights: What is the Cost of Design?

People often ask, “What does it cost to have a new exhibit designed?” And while the actual answer may vary for each exhibitor, there’s one thing that remains the same – in the end, it always costs more to hire a cheap designer!
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GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free teleclass recording, along with a road map and a turn-by-turn checklist!

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