Top 10 Posts & Episodes of 2024
It’s time to celebrate our most popular posts and podcast episodes from the past year! Be sure to catch up on any gems you might have missed – especially …
Category: Essential Tips
Experience Matters: How to Create Memorable Moments
As attendees navigate a trade show floor they’re bombarded with sights, sounds, and activities vying for their attention. So in this whirlwind of stimuli, how can your exhibit rise …
Winning Strategies for Booth Staff Success
Lately I’ve been having a lot of conversations around booth staffing. Exhibit managers tell me they’re frustrated about how their team behaves in the booth – or whether they …
Bridging the Gap: Aligning Sales & Marketing Objectives
Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering …
Beyond Transactions: Building Strong Vendor Relationships
You may not spend a lot of time thinking about vendor selection when it comes to your exhibit or event, but that could cost you. Having vendor partners you …