Essential Tips Archive

Weekly Insights: How to Understand Prospects’ Needs

It’s a question I get from exhibitors all the time: “What questions should I ask in the booth in order to qualify the leads?” Now while those specific questions may vary from one exhibitor to another, depending on your actual business and what you provide, there are some common starter questions. This infographic from

Weekly Insights: Now is the Time to Prepare for GDPR

If you haven’t yet heard all the buzz about GDPR, you definitely will be soon. GDPR stands for the European General Data Protection Regulation, and once it takes effect on May 25, it will affect everyone doing business with any citizens of the European Union (EU), no matter where the organization or business is located.

Weekly Insights: Timely Tips for Exhibitors from the World of Retail

It should come as no great surprise that trade shows and retail stores share a lot in common. After all, a trade show exhibit is a lot like a short-term store – no matter whether you’re selling products or services, or whether your audience is businesses/organizations or consumers. So it’s wise to pay attention to

Top 10 Posts of 2017

In case you missed a few posts over past year, here’s a roundup of the 10 most popular: Detroit’s Cobo Center Makes Going Green a Priority (interview)** Reinventing the Trade Show Floor: What’s Next? ** 6 Reasons You’re Not Successful at Trade Shows ** Exhibit Design That Works is Here! (featuring book trailer video) Weekly

Time to Take Action!

Admit it … how many times have you attended conference sessions or webinars excited about all the great ideas, but yet you haven’t implemented any of the things you learned? I get it! I’ve got notebooks full of notes – many of which I’ve never looked at since the workshop. Prefer to listen to this
How's your exhibit design working for you?Get Exhibit Design That Works

Time to rev up your exhibit marketing!
GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free training, along with a road map and a turn-by-turn checklist!

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