Trade Show Shipping Demystified: Expert Advice
Shipping – it’s often just one more item on the trade show to-do list, and not the focus of attention … until something goes sideways. But lately with all …
Category: Essential Tips
Real-World Crisis Management Lessons from RISKWORLD 2023
It’s a situation no event organizer wants to face. But the team at RISKWORLD 2023 was forced to deal with the reality of an active shooter in the city, …
Effective Lead Management from Gathering to Onboarding
Too many exhibitors think of lead gathering as simply a race to scan the most badges. Instead it should be the beginning of a system that guides a visitor …
Weekly Insights: Making Food Donation a Priority
When food is leftover after an event, donating it is the responsible thing to do. But in the past there were often too many hurdles for that to happen. …
Weekly Insights: Get Strategic with Your Budget
“I have all the budget needed to cover everything in my exhibit marketing plan” – said no exhibitor ever! So what do savvy exhibitors do? They learn to spend …