Beyond Transactions: Building Strong Vendor Relationships
You may not spend a lot of time thinking about vendor selection when it comes to your exhibit or event, but that could cost you. Having vendor partners you …
Category: Essential Tips
Reframe Your Trade Show Sales Conversations
Ever been the unhappy victim of a slimy sales pitch? (Haven’t we all!) Want to make sure you never come across that way? Then you’ll want to take careful …
5 Ways to Make Meaningful Connections
When you’re at a trade show, it’s easy to get focused on simply gathering leads or generating sales – short-term results. But beyond that, are you building meaningful connections …
Your Summer Playlist for Exhibit Marketing
In a previous post I shared a list of recommended books, but in case you’re more inclined to listen than read, this one’s for you! Missed a few episodes …
Weekly Insights: Sponsorship Strategies That Get Results
Recently Al Mercuro invited me to contribute to his “Industry Jargon of the Day” series on LinkedIn, and I shared a basic definition of sponsorships, along with one of …