Category: Exhibiting Trends

Trade shows aren’t simply events … they’re like final exams where exhibitors are put to the test on what works and what doesn’t. And nobody should be thrown into …

Are you intrigued and excited by the rapidly-evolving world of AI? Or does it leave you feeling cautious and overwhelmed? If you’re like most event professionals, it’s probably a …

Back in the “old days” (the early 2000s), trade shows were typically seen as a necessary line item in the marketing budget. Decisions were based on things like: “We …

Trade Show Insights is turning 20 & you’re invited to the party! We hosted a celebration featuring: Behind-the-scenes stories of the podcast’s origins & evolution over two decades Live …

“Create an immersive experience.” You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast. …