Category: Exhibiting Trends

Back in the “old days” (the early 2000s), trade shows were typically seen as a necessary line item in the marketing budget. Decisions were based on things like: “We …

Trade Show Insights is turning 20 & you’re invited to the party! We hosted a celebration featuring: Behind-the-scenes stories of the podcast’s origins & evolution over two decades Live …

“Create an immersive experience.” You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast. …

You can love ’em or hate ’em … but there’s no doubt that we are all influenced by trends in some way. So to help you sort through trends …

When you hear AI, you probably think of ChatGPT, right? But there are SO many other tools out there! Or perhaps you’re feeling a bit overwhelmed (or skeptical) about …