Weekly Insights: Let’s Get Digital
While everyone is anxious to get back to in-person expos and events, there’s no doubt that the online component isn’t going away anytime soon. That’s been the topic of …
Category: Exhibiting Trends
Weekly Insights: What If …?
Lately I keep hearing the argument that virtual can never replace in-person events, so why spend so much effort on them? Well … spoiler alert! Face-to-face events won’t be …
Using Technology to Create Connections
One of the challenges event planners faced in 2020 was how to create connections among attendees in a virtual platform. But it’s not necessarily a new – or online …
Exhibit Design in a Post-COVID World
It seems everyone’s talking about how procedures will change as trade shows reopen – from registration to scheduling to floor plans. But there’s one aspect of future shows that’s …
How to Create Memorable Experiences Now
It’s no secret that I’m a huge fan of The Experience Economy by Joe Pine and Jim Gilmore. So you can imagine how delighted I was when Jim agreed …