Category: Podcast Episodes

Trade shows aren’t simply events … they’re like final exams where exhibitors are put to the test on what works and what doesn’t. And nobody should be thrown into …

Ever wonder why some exhibits draw crowds while others get ignored? It’s not luck. It’s science. Specifically, it’s behavioral economics. I invited one of my favorite authors, Melina Palmer, …

You’re standing in your booth. The show floor is buzzing all around you. And tons of attendees are walking by … but it’s like you’re invisible. You’ve spent serious …

Are you intrigued and excited by the rapidly-evolving world of AI? Or does it leave you feeling cautious and overwhelmed? If you’re like most event professionals, it’s probably a …

Back in the “old days” (the early 2000s), trade shows were typically seen as a necessary line item in the marketing budget. Decisions were based on things like: “We …