Category: Podcast Episodes

The Power of Community: Extend the Value of Your Show

Why stop with a one-week experience? (Too many trade shows do.) Instead, think of your trade show as the centerpiece of an ongoing community for exhibitors, sponsors and attendees. …

5 Ways Exhibitors Sabotage Their Success

Recently, I was invited to be one of the first contributors to the new Exhibitor News Network. This podcast episode is the audio version of that article. Here’s where …

Anyone who’s ever walked a trade show knows how easy it is to hit stimulus overload. And that becomes even more of a challenge for neurodiverse or introverted attendees. …

AI Pros & Cons: What It Means for Events

Everybody’s talking about ChatGPT and other hot AI tools these days. But how do you sort through the hype and learn how to incorporate them into your event planning …

Trade Show Strategy in Action: Canon Medical

Trade shows are not a stand-alone marketing tool. Instead they should be integrated into all your other marketing efforts as part of a comprehensive strategy. The team at Canon …

The NEW version of Build a Better Trade Show Image has arrived!Click here to learn more

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Category: Podcast Episodes

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