Exhibiting without doing promotions means you’re just hoping attendees will find you. And if you plan on giving something away to draw them in, you’ll need to have a strategy for that, too. Below you’ll find some of the most helpful and most recent posts (some with podcasts) on promotions and giveaways.

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Rama Beerfas

What to Ask Before Buying Your Next Giveaway Items

If you've been in the trade show world for very long, you've likely seen examples of giveaways gone horribly wrong ...
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Attendee Promotion is Everyone’s Job

When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular ...
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5 Questions to Ask Before Buying Giveaways

It's that time of year when everyone is thinking about giving gifts ... making lists ... and searching for just ...
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Weekly Insights: Trade Shows & Direct Mail – A Winning Combination

One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They ...
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How to Choose the Right Giveaway Items

When it comes time to select an item to give away in the booth, many exhibitors simply opt for what's easy or popular ...
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Are You Making These Promotions Mistakes?

Before we delve into some of the most common mistakes exhibitors make when it comes to promotions, perhaps the biggest ...
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Latest Posts

Adapting Exhibits for the (Near) Future
While it may still be unclear exactly when face-to-face trade shows will be back up and running again, there’s one ...
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2020 Perspective
Back in January 2010, I wrote a letter to my TradeShowTips e-zine subscribers from the perspective of 10 years in ...
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Top 10
It's time for a roundup of our most popular posts from this past year – be sure to check out ...
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Fun New Giveaway Ideas
Looking for something new and practical to hand out at your next trade show? Here are a few ideas from ...
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Body Mind and Soul
Inspiration for this episode came from a recent ExpoChat, the weekly Twitter chat sponsored by TSNN. (You'll find a transcript ...
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Rama Beerfas
If you've been in the trade show world for very long, you've likely seen examples of giveaways gone horribly wrong ...
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Smart Attractions & Giveaways
In the final video of this year's EXHIBITORLive review series, we’re spotlighting creative booth attractions and giveaways: Elevation3D's listening station ...
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Here's a roundup of our most popular posts from this past year – be sure to check out any you ...
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You've spent hours studying all those promotional products catalogs, and finally found the "it" giveaway that perfectly aligns with your ...
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Trade show giveaways work best when part of an overall marketing strategy instead of a willy-nilly, "let's hand 'em out ...
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Click here to view a list of all posts on using Promotions and Giveaways

 

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