Exhibiting without doing promotions means you’re just hoping attendees will find you. And if you plan on giving something away to draw them in, you’ll need to have a strategy for that, too. Below you’ll find some of the most helpful and most recent posts (some with podcasts) on promotions and giveaways.
Start here …
What to Ask Before Buying Your Next Giveaway Items
If you've been in the trade show world for very long, you've likely seen examples of giveaways gone horribly wrong ...
Attendee Promotion is Everyone’s Job
When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular ...
5 Questions to Ask Before Buying Giveaways
It's that time of year when everyone is thinking about giving gifts ... making lists ... and searching for just ...
Weekly Insights: Trade Shows & Direct Mail – A Winning Combination
One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They ...
How to Choose the Right Giveaway Items
When it comes time to select an item to give away in the booth, many exhibitors simply opt for what's easy or popular ...
Are You Making These Promotions Mistakes?
Before we delve into some of the most common mistakes exhibitors make when it comes to promotions, perhaps the biggest ...
Latest Posts
When I ask exhibitors about their goals for a particular show, the most common answer is either brand awareness/visibility or ...
For our second video in the EXHIBITORLIVE recap series, here's a look at some creative booth attraction and giveaway ideas ...
Recently, I was invited to be one of the first contributors to the new Exhibitor News Network. This podcast episode ...
Another great conversation on our latest Exhibit Marketers Café Open Mic event on LinkedIn! Thanks to Rama Beerfas and Michelle ...
As this bewildering year draws to a close, it's time to look back on our most popular posts and podcast ...
At Spark, we spotlighted thought leaders in the exhibits and events world that you need to be paying attention to ...
While it may still be unclear exactly when face-to-face trade shows will be back up and running again, there’s one ...
Back in January 2010, I wrote a letter to my TradeShowTips e-zine subscribers from the perspective of 10 years in ...
It's time for a roundup of our most popular posts from this past year – be sure to check out ...
Looking for something new and practical to hand out at your next trade show? Here are a few ideas from ...
Click here to view a list of all posts on using Promotions and Giveaways
Want even more help with your promotions and giveaways?
Check out related training available in the Exhibit Marketers Academy!
