Tag: attendee perspective

Creating Sensory-Friendly Events

Anyone who’s ever walked a trade show knows how easy it is to hit stimulus overload. And that becomes even more of a challenge for neurodiverse or introverted attendees. …

Explain So They Understand

Exhibitors often over-explain their products to the point where attendees’ eyes glaze over! So try this technique instead. Feel free to share with someone who needs a little help …

Who’s the Hero of Your Story?

The most successful marketing today is all about storytelling, not selling. And at the center of that story is your potential buyer. So before you design your next trade …
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