Tag: attendee perspective

Ever wonder why some exhibits draw crowds while others get ignored? It’s not luck. It’s science. Specifically, it’s behavioral economics. I invited one of my favorite authors, Melina Palmer, …

Back in the “old days” (the early 2000s), trade shows were typically seen as a necessary line item in the marketing budget. Decisions were based on things like: “We …

It’s time to celebrate our most popular posts and podcast episodes from Season 20! Be sure to catch up on any you might have missed – especially our interviews …

It’s time to celebrate our most popular posts and podcast episodes from the past year! Be sure to catch up on any gems you might have missed – especially …

For years I’ve been hearing all the buzz about IMEX, but never had the opportunity to experience it first-hand until this year. IMEX is often referred to as the …