For years I’ve been hearing all the buzz about IMEX, but never had the opportunity to experience it first-hand until this year. IMEX is often referred to as the …
Many marketing professionals and entrepreneurs get all excited when they come up with a clever marketing campaign. But the problem is that message often falls flat with their target …
How do you make attendees and prospects feel when they enter your booth? Do they feel welcome and special, or more like a mere number or badge scan? Perhaps …
Anyone who’s ever walked a trade show knows how easy it is to hit stimulus overload. And that becomes even more of a challenge for neurodiverse or introverted attendees. …
Too often exhibitors go straight into a sales pitch instead of taking time to learn about attendees’ wants and needs. Instead, engage them in conversation to answer their questions …
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