attendee perspective – Trade Show Insights

Weekly Insights: Is Your Marketing Strategy Internal or External?

Many marketing professionals and entrepreneurs get all excited when they come up with a clever marketing campaign. But the problem is that message often falls flat with their target …

Weekly Insights: See the Attendee Perspective

How do you make attendees and prospects feel when they enter your booth? Do they feel welcome and special, or more like a mere number or badge scan? Perhaps …

Creating Sensory-Friendly Events

Anyone who’s ever walked a trade show knows how easy it is to hit stimulus overload. And that becomes even more of a challenge for neurodiverse or introverted attendees. …

Weekly Insights: Are You Educating or Pitching?

Too often exhibitors go straight into a sales pitch instead of taking time to learn about attendees’ wants and needs. Instead, engage them in conversation to answer their questions …

Explain So They Understand

Exhibitors often over-explain their products to the point where attendees’ eyes glaze over! So try this technique instead. Feel free to share with someone who needs a little help …

Tag: attendee perspective

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