booth attraction Archive

Offer Value, Not Gimmicks

It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just because reality TV and do-nothing celebrities take over our national spotlight, that’s no reason to let gimmicks take over your exhibit marketing plan. Here are four

Weekly Insights: Clever Tech Tools

Whether you’re exhibiting or managing trade shows, things are getting smarter and more streamlined with all the technology that’s out there. Today, I want to introduce you to a couple of tools that may be just the solution for a problem you’ve run into. First up is a photo booth kit. Let’s face it …

Weekly Insights: Fashionable Exhibiting

We’re in the middle of Fashion Week Season around the world, but did you know that fashion can play a role in your exhibiting? (And no, you don’t even need to sell apparel or accessories!) Over the years, I’ve seen various trade shows take a cue from the fashion world. There have been runway-style fashion

Creating an Unforgettable Experience

Prefer to listen to this article? Just click on the play button at the bottom of this entry! Have you ever been to a museum or theater performance where you felt like you became a part of the story? Perhaps you were able to interact with characters on a personal level and the story became

Build a Better Trade Show Image Week: Promotions

Build a Better Trade Show Image Week was established in 1999 as a time for exhibit marketers to focus on their marketing strategy. Three years later, I published a book with the same name. This year, I’m marking the occasion with a collection of classic tips right here on the Trade Show Insights blog. Each
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GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free teleclass recording, along with a road map and a turn-by-turn checklist!

Thank you for requesting the replay. Watch for more tips & tools to improve your exhibit results, coming soon to your inbox.

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