Lessons for Exhibitors from a Small Town
I grew up on a farm outside a small-ish town (less than 20,000), and I can remember thinking my dad knew everyone. But that’s how it is in small …
Tag: booth behavior
Characters You Meet in the Trade Show Zone
You’re entering another dimension … where normal, reasonable behavior can vanish in an instant. The following examples are not an illusion or figment of someone’s imagination. These exhibitors really …
What Would Shakespeare Say to Exhibitors?
Even though he lived 400 years ago, it turns out the Bard of Avon has quite a bit of good advice for exhibit marketers. Earlier this summer, I had …
A Tale of Two Trade Shows
It was the best of exhibiting, it was the worst of exhibiting. It was the showcase of creative design, it was the lack of any creativity at all. It …
Why Exhibitors Fail
So many times I hear exhibitors grumbling that a particular show was a disaster. They blame show management for not doing enough to bring in the traffic. Yet they …