You can have the most amazing booth on the show floor, but it really doesn’t matter if your staff is rude or unprofessional. (Or heads-down on their phones!) Industry …
Ever had a conversation in the booth that feels more like a monologue than a dialogue? Have you ever been “that person”? There’s an art to creating a balanced, …
This episode was originally published as a blog post here on Trade Show Insights. It’s since become a classic, because the problem never really goes away. So now we’ve …
Lately I’ve been having a lot of conversations around booth staffing. Exhibit managers tell me they’re frustrated about how their team behaves in the booth – or whether they …
When you’re at a trade show, it’s easy to get focused on simply gathering leads or generating sales – short-term results. But beyond that, are you building meaningful connections …