Tag: future of trade shows

It’s time for event organizers to shift away from the mindset of sheer attendance numbers. Just because you’re measuring something (like foot traffic), doesn’t mean it really matters. Warwick …

It’s time for a look back at our most popular posts and podcast episodes of the year. Be sure to check out any you might have missed – many …

No doubt we all wish we had a crystal ball to see what the future of trade shows might look like. Or do we really need one? If there’s …

Way back in 1999, I decided to submit a holiday to Chase’s Calendar of Events – Build a Better Trade Show Image Week – and it’s been celebrated the …

Lately the same topic keeps coming up in conversations with exhibitors, show organizers, and other industry professionals. Everyone’s talking about how show floor traffic may be down by 40–50 …