marketing strategy Archive

What Would Shakespeare Say to Exhibitors?

Even though he lived 400 years ago, it turns out the Bard of Avon has quite a bit of good advice for exhibit marketers. Earlier this summer, I had the opportunity to see an original copy of Shakespeare’s First Folio, on loan to my local library as part of a nationwide tour, and it got

Interview with Marlys Arnold at EXHIBITOR Live 2015

Michael Gray from Exhibit Edge interviews Trade Show Insights founder Marlys Arnold at ExhibitorLive 2015. The discussion covers reasons to attend EXHIBITOR Live, what aspect of trade show marketing that’s most often overlooked, and one key piece of advice for all exhibitors.

Weekly Insights: Trade Shows are One Piece of the Marketing Pie

Earlier this week, I gave a presentation about all the marketing strategies available to promote your business. And while I always emphasize the exhibiting piece because that’s my area of expertise, I definitely don’t separate it from the rest of the pie. All of the pieces need to work together to present a consistent marketing message
How's your exhibit design working for you?Get Exhibit Design That Works

Time to rev up your exhibit marketing!
GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free teleclass recording, along with a road map and a turn-by-turn checklist!

Thank you for requesting the replay. Watch for more tips & tools to improve your exhibit results, coming soon to your inbox.

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