PCMA – Trade Show Insights

Weekly Insights: Sorting Out the Coronavirus Threat to Trade Shows

When word that the Mobile World Congress in Barcelona was canceled due to the coronavirus hit the news, it got the attention of the entire trade show industry. Should …

Weekly Insights: Trends to Watch

When it comes to meeting and trade show industry trends for the coming year, technology tops the list. Two recent conferences – IAEE’s Expo! Expo! and PCMA’s Convening Leaders …

Weekly Insights: Improving Attendee ROI

Ever wanted a peek into the mindset of trade show attendees and why they choose to participate? The Center for Exhibition Industry Research (CEIR) has compiled data from 3,719 attendees …

Weekly Insights: Off to a Great Start

The trade show world wastes no time in kicking off each new year, with several high-profile shows held in January. Probably the most visible of all is CES ®. …

Weekly Insights: What Do Events Have in Common with Selling $50 T-shirts?

What do t-shirts have in common with trade shows and events? Turns out they both benefit greatly from experiential marketing and accelerated buzz. Listen to this PCMA/PSAV interview with …

Tag: PCMA

Customize Cookies ×