promotions Archive

6 Reasons You’re Not Successful at Trade Shows

It’s a hard truth: most exhibitors aren’t as successful as they could be. Do they realize they’re setting themselves up to fail? Probably not. The irony is that almost every single exhibitor could easily improve their results by ditching one or more of the following bad habits and strategies. Hopefully you don’t see yourself in

Attendee Promotion is Everyone’s Job

When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular show. It was a local event which was open to the public, but took place over Mother’s Day weekend so it faced a lot of competing events around the city. On top of that, it

Weekly Insights: Gifts Attendees Will Keep & Use

Earlier this month, I had the opportunity to attend the ASI Spring Roadshow once again. There were dozens of promotional products companies showcasing hundreds of items, from the cliché to the extreme. And while every exhibitor there thought their products were the most fascinating (how DOES anyone get so excited over an assortment of pens?), there

5 Questions to Ask Before Buying Giveaways

  It’s that time of year when everyone is thinking about giving gifts … making lists … and searching for just the right item to give to each recipient. But what about trade show gifts – How much thought goes into what you’re giving away in your booth? If you’re like a lot of exhibitors,

Why Exhibit Without Pre-show Promotions?

Caution: If you’re not currently doing any type of pre-show promotion, here’s the result you may expect. (Feel free to share this graphic with other exhibitors … they may be guilty of this as well.)
How's your exhibit design working for you?Get Exhibit Design That Works

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GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free training, along with a road map and a turn-by-turn checklist!

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