5 Ways Exhibitors Sabotage Their Success
Recently, I was invited to be one of the first contributors to the new Exhibitor News Network. This podcast episode is the audio version of that article. Here’s where …
Tag: promotions
5 Tips for Choosing Promotional Products for Trade Shows
At Spark, we spotlighted thought leaders in the exhibits and events world that you need to be paying attention to as we reinvent our industry. If you weren’t able …
Adapting Exhibits for the (Near) Future
While it may still be unclear exactly when face-to-face trade shows will be back up and running again, there’s one thing we do know for sure: they certainly won’t …
Weekly Insights: Giveaway Strategies & Options (What Exhibitors Are Saying)
Trade show giveaways work best when part of an overall marketing strategy instead of a willy-nilly, “let’s hand ’em out by the thousands” approach. But beyond the basic strategy, …
Success Strategies for Small Exhibits
It’s a challenge I hear from exhibitors all the time: How can we possibly stand out with only a 10-by-10-foot booth in a sea of (much larger) exhibits? And …